ABSTRACT
A series of reports in the media recently noted the shock expressed by multiplex exhibitors at producers releasing films on OTT (over the top) platforms. In this period of the national lockdown due to COVID-19, when film production activities have stopped, and film exhibition in cinema houses has come to a halt, a number of such issues have become relevant. This article discusses three aspects of the social consumption of cinema in the lockdown. First, it discusses the consumption of the film star as a commodity. Second, it considers the fallout of the lockdown for the shift in viewing towards OTT platforms. Third, it explores the challenges of the lockdown faced by cine workers, who contribute labour for its creation but are not seen on the screen.